{"id":243,"date":"2024-09-12T07:19:22","date_gmt":"2024-09-12T04:19:22","guid":{"rendered":"https:\/\/avenacloud.com\/blog\/how-ssl-certificates-protect-customer-data\/"},"modified":"2026-10-25T14:55:04","modified_gmt":"2026-10-25T12:55:04","slug":"how-ssl-certificates-protect-customer-data","status":"publish","type":"post","link":"https:\/\/avenacloud.com\/blog\/how-ssl-certificates-protect-customer-data\/","title":{"rendered":"How SSL\/TLS Certificates Protect Customer Data"},"content":{"rendered":"<h2 id=\"introduction\" data-lfile-container=\"62513501-749d-4812-9894-32a0c53580f5\" data-pm-slice=\"1 1 []\">Introduction<\/h2>\n<p>Every time a customer types a password, a card number, or an address into your website, that information travels across networks you don&#8217;t control. An SSL\/TLS certificate is what lets the browser encrypt that trip and check that it is really talking to your site.<\/p>\n<p>This guide explains in plain words what a certificate is, how HTTPS protects data in transit, what it doesn&#8217;t protect, which type to choose, and how to avoid the problems that catch site owners out, such as expired certificates and mixed content. If you run your own server, you can pair it with our guide to <a href=\"https:\/\/avenacloud.com\/blog\/understanding-vps-hosting-what-it-is-and-how-it-works\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">what a VPS is and how it works<\/a>.<\/p>\n<h2 id=\"what-is-an-ssltls-certificate\">What Is an SSL\/TLS Certificate?<\/h2>\n<p>An SSL\/TLS certificate is a digital file installed on your web server. According to <a href=\"https:\/\/www.cloudflare.com\/learning\/ssl\/what-is-an-ssl-certificate\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Cloudflare&#8217;s explanation<\/a>, it proves your site&#8217;s identity and gives browsers the public key they need to start an encrypted connection. The matching private key stays secret on your server.<\/p>\n<p>A certificate contains:<\/p>\n<ul>\n<li>The domain name it was issued for, and any subdomains it covers<\/li>\n<li>The organization or person it was issued to<\/li>\n<li>The certificate authority (CA) that issued it, and that authority&#8217;s digital signature<\/li>\n<li>The issue and expiry dates<\/li>\n<li>The public key<\/li>\n<\/ul>\n<h3 id=\"ssl-vs-tls\">SSL vs TLS<\/h3>\n<p>SSL is the older name. The protocol in use today is TLS, which replaced it, but people still say &#8220;SSL certificate&#8221; for both. Any site that loads over an HTTPS address uses SSL\/TLS, so when you buy or install an &#8220;SSL certificate&#8221;, you are getting a certificate that works with TLS. This guide uses &#8220;SSL\/TLS&#8221; so you can recognize both terms.<\/p>\n<h3 id=\"a-certificate-does-two-jobs\">A Certificate Does Two Jobs<\/h3>\n<ol>\n<li><strong>Authentication:<\/strong> It helps a browser confirm that it has reached the real owner of the domain, which helps prevent a fake site from impersonating yours.<\/li>\n<li><strong>Enabling encryption:<\/strong> It lets the browser and the server agree on keys, so that everything sent afterwards is scrambled for anyone watching.<\/li>\n<\/ol>\n<p>Strictly speaking, the certificate itself does not encrypt anything. The TLS protocol does the encrypting, and the certificate proves who you are and makes the key exchange possible.<\/p>\n<h2 id=\"how-https-protects-data-in-transit\">How HTTPS Protects Data in Transit<\/h2>\n<p>When a customer opens your site over HTTPS, the browser and server run a short exchange called the TLS handshake before any page content is sent. <a href=\"https:\/\/www.cloudflare.com\/learning\/ssl\/how-does-ssl-work\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Cloudflare describes it<\/a> in these steps:<\/p>\n<ol>\n<li><strong>Connection opens.<\/strong> The browser contacts the server and asks for a secure connection.<\/li>\n<li><strong>Server shows its certificate.<\/strong> The certificate contains the server&#8217;s public key and your site&#8217;s identity. Browsers trust certificates issued by recognized certificate authorities far more than self-signed ones.<\/li>\n<li><strong>Keys are exchanged.<\/strong> Using the public and private keys, the two sides exchange random data that only they can use.<\/li>\n<li><strong>Session keys are created.<\/strong> That random data becomes a set of session keys, which are new for every session.<\/li>\n<li><strong>The server is authenticated.<\/strong> A message authentication code confirms that messages come from the real site and weren&#8217;t altered on the way.<\/li>\n<\/ol>\n<p>After the handshake, the page, the form fields, and the cookies all travel under those session keys.<\/p>\n<h3 id=\"two-kinds-of-encryption-two-jobs\">Two Kinds of Encryption, Two Jobs<\/h3>\n<ul>\n<li><strong>Asymmetric encryption<\/strong> (a public and private key pair) is used during the handshake. Something locked with the public key can only be opened with the private key, which lets the two sides set up shared secrets safely.<\/li>\n<li><strong>Symmetric encryption<\/strong> (one shared session key) is used for everything after that. It is much faster, which is why it carries the actual traffic.<\/li>\n<\/ul>\n<p>In plain terms, a person on the same Wi-Fi network or along the route can see that a customer connected to your site, but not what they typed or received.<\/p>\n<h2 id=\"what-ssltls-protects-and-what-it-doesnt\">What SSL\/TLS Protects, and What It Doesn&#8217;t<\/h2>\n<p>A certificate protects data while it moves. It does not make a site or a server safe. Being clear about this keeps you from over-promising to customers.<\/p>\n<table>\n<colgroup>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">SSL\/TLS helps with<\/th>\n<th colspan=\"1\" rowspan=\"1\">SSL\/TLS does not help with<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Encrypting login details, payment details, and form data between the customer and your server<\/td>\n<td colspan=\"1\" rowspan=\"1\">Data stored on your server, in your database, or in backups. Encrypt and protect it separately<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Stopping someone on the same network from reading or changing traffic in transit<\/td>\n<td colspan=\"1\" rowspan=\"1\">A hacked server, weak passwords, or vulnerable plugins and code<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Helping browsers confirm they have reached your real domain<\/td>\n<td colspan=\"1\" rowspan=\"1\">Phishing. <a href=\"https:\/\/consumer.ftc.gov\/articles\/are-public-wi-fi-networks-safe-what-you-need-know\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">The FTC notes<\/a> that data can be encrypted on its way to a site and still not be safe from the scammers running it, so a padlock only proves the connection is encrypted<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Meeting a basic expectation, since browsers warn about sites without valid certificates<\/td>\n<td colspan=\"1\" rowspan=\"1\">Compliance by itself. Rules such as PCI DSS and GDPR also cover how you store, process, and handle data<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Protecting traffic on untrusted networks such as public Wi-Fi<\/td>\n<td colspan=\"1\" rowspan=\"1\">Traffic that a CDN, proxy, or load balancer decrypts before it reaches your server, unless the last leg is also encrypted<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The takeaway: treat HTTPS as the minimum, not the whole plan. Pair it with strong passwords, <a href=\"https:\/\/www.cisa.gov\/MFA\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">multifactor authentication<\/a>, software updates, and a secure server setup. Our guide to <a href=\"https:\/\/avenacloud.com\/blog\/how-to-secure-your-ip-address-from-hackers-a-comprehensive-guide\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">securing your IP address from hackers<\/a> covers several of those steps.<\/p>\n<h2 id=\"which-type-of-certificate-do-you-need\">Which Type of Certificate Do You Need?<\/h2>\n<p>Certificates differ in how thoroughly the issuer checks who you are and in which domains they cover. <a href=\"https:\/\/www.cloudflare.com\/learning\/ssl\/types-of-ssl-certificates\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Cloudflare notes<\/a> that all types provide the same level of TLS encryption. Validation level only reflects how much the authority verified about the organization.<\/p>\n<h3 id=\"by-validation-level\">By Validation Level<\/h3>\n<table>\n<colgroup>\n<col \/>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">Type<\/th>\n<th colspan=\"1\" rowspan=\"1\">What is checked<\/th>\n<th colspan=\"1\" rowspan=\"1\">Typical use<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Domain Validation (DV)<\/td>\n<td colspan=\"1\" rowspan=\"1\">Only that you control the domain, often through a DNS record or email, and usually automated<\/td>\n<td colspan=\"1\" rowspan=\"1\">Blogs, personal sites, small business sites, and most online stores<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Organization Validation (OV)<\/td>\n<td colspan=\"1\" rowspan=\"1\">The issuer manually vets your organization, and its name and address appear in the certificate<\/td>\n<td colspan=\"1\" rowspan=\"1\">Businesses that want visible proof of who runs the site<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Extended Validation (EV)<\/td>\n<td colspan=\"1\" rowspan=\"1\">A full background check that the organization is legally registered and present at its address<\/td>\n<td colspan=\"1\" rowspan=\"1\">Banks and large enterprises with strict internal policies<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>One common claim is out of date. Browsers no longer give EV sites a special green bar. <a href=\"https:\/\/www.bleepingcomputer.com\/news\/google\/chrome-77-released-with-removed-ev-certificate-indicator\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Chrome 77 stopped showing the company name in the address bar<\/a> in September 2019, and the name now appears in the popup that opens when you click the padlock. EV can still be useful for your own policies, but don&#8217;t buy it expecting a visible badge.<\/p>\n<h3 id=\"by-domain-coverage\">By Domain Coverage<\/h3>\n<table>\n<colgroup>\n<col \/>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">Type<\/th>\n<th colspan=\"1\" rowspan=\"1\">Covers<\/th>\n<th colspan=\"1\" rowspan=\"1\">Good for<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Single-domain<\/td>\n<td colspan=\"1\" rowspan=\"1\">One domain name, with every page under it<\/td>\n<td colspan=\"1\" rowspan=\"1\">A single website<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Wildcard<\/td>\n<td colspan=\"1\" rowspan=\"1\">One domain and its subdomains, such as blog or shop under your main domain. Wildcards usually cover one subdomain level, so check the details before relying on deeper ones<\/td>\n<td colspan=\"1\" rowspan=\"1\">Sites with many subdomains<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Multi-domain (SAN\/MDC)<\/td>\n<td colspan=\"1\" rowspan=\"1\">Several separate <a href=\"https:\/\/avenacloud.com\/blog\/how-to-buy-expired-domain-names\/\">domain names<\/a> on one certificate<\/td>\n<td colspan=\"1\" rowspan=\"1\">Companies running several sites<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>For most small and mid-size sites, a DV certificate that renews automatically is enough. Choose OV or EV when your organization or customers want a verified company name in the certificate. You can compare options on the <a href=\"https:\/\/avenacloud.com\/ssl\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">AvenaCloud SSL certificates page<\/a>.<\/p>\n<h2 id=\"why-it-matters-for-your-business\">Why It Matters for Your Business<\/h2>\n<ul>\n<li><strong>Customer trust.<\/strong> Browsers warn visitors about sites without a valid certificate, and a warning page can send visitors away. A working padlock means customers aren&#8217;t interrupted at the moment they are ready to pay.<\/li>\n<li><strong>Protecting login and payment pages.<\/strong> Any page with a form, a password, or a card field should only load over HTTPS. Many payment providers and platforms expect it.<\/li>\n<li><strong>A small search advantage.<\/strong> Google has treated <a href=\"https:\/\/developers.google.com\/search\/blog\/2014\/08\/https-as-ranking-signal\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">HTTPS as a ranking signal since 2014<\/a>. Treat it as a baseline for being competitive, not as a way to climb the rankings. A certificate alone won&#8217;t lift a page.<\/li>\n<li><strong>Part of meeting data-protection rules.<\/strong> Rules such as GDPR and PCI DSS expect appropriate security for personal and payment data. Encrypting data in transit is one piece, and it needs to be backed by the rest of your security.<\/li>\n<li><strong>Fewer eavesdropping and tampering risks.<\/strong> On shared or public networks, encryption stops a bystander from reading or altering what your customers send.<\/li>\n<\/ul>\n<p>The cost of getting this wrong is simple to picture: an expired certificate shows every visitor a full-page security warning until you fix it.<\/p>\n<h2 id=\"how-to-get-install-and-maintain-a-certificate\">How to Get, Install, and Maintain a Certificate<\/h2>\n<h3 id=\"setup-steps\">Setup Steps<\/h3>\n<ol>\n<li><strong>Choose the type.<\/strong> For most sites, a DV certificate for your domain (single-domain, or wildcard if you use many subdomains).<\/li>\n<li><strong>Generate a private key and a certificate signing request (CSR).<\/strong> The CSR goes to the certificate authority. The private key never leaves your server, and you should never email it or share it.<\/li>\n<li><strong>Prove you control the domain.<\/strong> The authority asks you to add a DNS record, place a file on your site, or confirm by email.<\/li>\n<li><strong>Install the certificate with its full chain.<\/strong> Include the intermediate certificates the authority provides, or some browsers and apps will show errors.<\/li>\n<li><strong>Send all HTTP traffic to HTTPS.<\/strong> Add a permanent redirect, and update links, canonical tags, and your sitemap to the HTTPS address.<\/li>\n<li><strong>Fix mixed content.<\/strong> If an HTTPS page loads images, scripts, or styles over plain HTTP, browsers may block them or show a warning. Update those links.<\/li>\n<li><strong>Consider HSTS.<\/strong> This header tells browsers to use only HTTPS for your site. Turn it on once everything works over HTTPS, because it is hard to undo quickly.<\/li>\n<li><strong>Test the result.<\/strong> Open the site in several browsers, check the certificate details, and run an online SSL\/TLS test such as Qualys SSL Labs.<\/li>\n<li><strong>Automate renewal and watch the expiry date.<\/strong><\/li>\n<\/ol>\n<h3 id=\"renewal-is-now-a-regular-task\">Renewal Is Now a Regular Task<\/h3>\n<p>Certificates don&#8217;t last long, and they are getting shorter. The CA\/Browser Forum approved a schedule that, as <a href=\"https:\/\/www.sectigo.com\/blog\/200-day-certificate-expiration-begins\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Sectigo summarizes<\/a>, limits publicly trusted certificates to:<\/p>\n<table>\n<colgroup>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">From<\/th>\n<th colspan=\"1\" rowspan=\"1\">Maximum validity<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Mar 15, 2026<\/td>\n<td colspan=\"1\" rowspan=\"1\">200 days<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Mar 15, 2027<\/td>\n<td colspan=\"1\" rowspan=\"1\">100 days<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Mar 15, 2029<\/td>\n<td colspan=\"1\" rowspan=\"1\">47 days<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The practical advice is to automate. <a href=\"https:\/\/letsencrypt.org\/how-it-works\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Let&#8217;s Encrypt<\/a>, for example, issues free certificates through the ACME protocol, where software on your server proves domain control, <a href=\"https:\/\/avenacloud.com\/blog\/how-to-install-pip-on-windows\/\">requests<\/a> the certificate, and repeats the process to renew. Many hosting panels and servers have ACME support built in. If you buy a certificate, ask whether renewal and installation can be automated, and set calendar or monitoring alerts well before the expiry date.<\/p>\n<h3 id=\"common-mistakes\">Common Mistakes<\/h3>\n<ul>\n<li>Letting a certificate expire because nobody owned the renewal<\/li>\n<li>Installing the certificate without the intermediate chain<\/li>\n<li>Leaving mixed content on checkout or login pages<\/li>\n<li>Sharing or emailing the private key, or keeping it in a public folder or code repository<\/li>\n<li>Using the certificate for the main domain but forgetting subdomains the site uses<\/li>\n<li>Forgetting the redirect, so both HTTP and HTTPS versions of a page stay live<\/li>\n<\/ul>\n<p>If a private key may have leaked, treat it as compromised: generate a new key pair, get a new certificate, and ask your authority to revoke the old one.<\/p>\n<p>Running your own server? A <a href=\"https:\/\/avenacloud.com\/vps\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">VPS<\/a> gives you control over the web server configuration, which makes custom certificates and automation straightforward.<\/p>\n<h2 id=\"frequently-asked-questions\">Frequently Asked Questions<\/h2>\n<h3 id=\"is-ssl-the-same-as-tls\">Is SSL the same as TLS?<\/h3>\n<p>Not exactly. SSL is the older protocol and TLS is its replacement, which is what websites use today. People still say &#8220;SSL certificate&#8221; for certificates that work with TLS, so the two terms are used interchangeably.<\/p>\n<h3 id=\"does-a-small-website-need-an-ssltls-certificate\">Does a small website need an SSL\/TLS certificate?<\/h3>\n<p>Yes. Any site with a login, a contact form, or a payment page should use HTTPS, and browsers warn visitors about sites that don&#8217;t. Free certificates make this affordable for any site.<\/p>\n<h3 id=\"are-free-ssl-certificates-safe\">Are free SSL certificates safe?<\/h3>\n<p>The encryption is the same. Cloudflare notes that all certificate types provide the same level of TLS encryption, and the difference lies in how much identity checking was done. Free certificates are usually domain-validated, which suits most sites. Check what support and renewal automation your host provides.<\/p>\n<h3 id=\"does-the-padlock-mean-a-website-is-trustworthy\">Does the padlock mean a website is trustworthy?<\/h3>\n<p>No. It means the connection to that site is encrypted. A scam site can have a valid certificate too, so check the address and be careful with what you enter.<\/p>\n<h3 id=\"what-happens-when-a-certificate-expires\">What happens when a certificate expires?<\/h3>\n<p>Browsers show a full-page security warning, and visitors may turn back. Renew before the expiry date, and automate renewal if you can.<\/p>\n<h3 id=\"how-long-does-an-ssltls-certificate-last\">How long does an SSL\/TLS certificate last?<\/h3>\n<p>Publicly trusted certificates are limited to 200 days from March 15, 2026, with further reductions planned to 100 days in March 2027 and 47 days in March 2029. Plan on renewing automatically.<\/p>\n<h3 id=\"does-https-help-seo\">Does HTTPS help SEO?<\/h3>\n<p>A little. Google has treated HTTPS as a ranking signal since 2014, but a certificate alone won&#8217;t make a page rank. Good content and a fast, reliable site matter much more.<\/p>\n<h2 id=\"conclusion\">Conclusion<\/h2>\n<p>An SSL\/TLS certificate protects customer data while it travels and helps browsers confirm they have reached your real site. It is not a complete security plan: it does nothing for data stored on your server or for a visitor who lands on a scam site. Choose a certificate that fits your needs, install it with the full chain, remove mixed content, and automate renewals so it never expires unnoticed.<\/p>\n<p>Ready to secure your site? See <a href=\"https:\/\/avenacloud.com\/ssl\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">AvenaCloud&#8217;s SSL certificates<\/a>, host it on a <a href=\"https:\/\/avenacloud.com\/vps\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">VPS<\/a>, or visit the <a href=\"https:\/\/avenacloud.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">AvenaCloud home page<\/a>. If you are moving a site to HTTPS and want help with redirects, site speed, or technical SEO, <a href=\"https:\/\/kowsarstudio.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">KowsarStudio<\/a> offers SEO audits and web development.<\/p>\n<h2><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Every time a customer types a password, a card number, or an address into your website, that information travels across networks you don&#8217;t control. An SSL\/TLS certificate is what lets the browser encrypt that trip and check that it&#8230; <\/p>\n","protected":false},"author":1,"featured_media":244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[895,483,1195,1248,1183,905,974,608,1192,982],"class_list":["post-243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ssl","tag-cybersecurity","tag-data-protection","tag-digital-trust","tag-e-commerce","tag-it-solutions","tag-network-defense","tag-online-safety","tag-ssl-certificates","tag-tech-tips","tag-web-security"],"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/avenacloud.com\/blog\/wp-json\/wp\/v2\/posts\/243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avenacloud.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/avenacloud.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/avenacloud.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avenacloud.com\/blog\/wp-json\/wp\/v2\/comments?post=243"}],"version-history":[{"count":3,"href":"https:\/\/avenacloud.com\/blog\/wp-json\/wp\/v2\/posts\/243\/revisions"}],"predecessor-version":[{"id":7268,"href":"https:\/\/avenacloud.com\/blog\/wp-json\/wp\/v2\/posts\/243\/revisions\/7268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avenacloud.com\/blog\/wp-json\/wp\/v2\/media\/244"}],"wp:attachment":[{"href":"https:\/\/avenacloud.com\/blog\/wp-json\/wp\/v2\/media?parent=243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/avenacloud.com\/blog\/wp-json\/wp\/v2\/categories?post=243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/avenacloud.com\/blog\/wp-json\/wp\/v2\/tags?post=243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}